1/22/2020 0 Comments
Nokia marketing analysis - Essay Example This Finnish telecommunication giant has developed expertise in transmission system manufacturing. They are the largest selling mobile phone company across the globe (Younis, 2009). In modern era telecommunication industry has created a lot of interest among people. People use mobile for daily communication purpose. This report will try to throw light on different marketing models used by Nokia to sustain in market. These marketing models include PESTLE (considering political, economical, social, technological, legal, environmental condition of a particular country), Porter's Five Forces of Competition and SWOT (strength, weakness, opportunity and threats) for Nokia. PESTLE Analysis for Nokia Nokia has emerged as international telecommunication company in last 50 years. They need to focus on macro environment of a particular country to expand their business. The company must have clear knowledge about market condition of origin country in terms of macro environment (Political condition, Economic situation, social factors, technological aspects, environmental condition and legal structure of the country).